Sonic Haven Studios

Sonic Haven Studio was established in 2004 by Daniel Morzak, who was a renowned music teacher. He created Sonic Haven Studio so that he could make a place for all types of musical people to go to create. In 2014, Sonic Haven Studio grew to the size it is today. Now located in South Carolina, North Myrtle Beach. Open to the public to spread the love of music.

Sonic Haven Studios is a recording studio that is open to the public for reservation or rent. It is a place where musical artists, voice actors, or podcasts, etc. can go to record. But due to increased competition from at-home recording tech and DIY setups, bookings have decreased. Using two campaigns to increase sales by 50% and bookings by 75%.

Campaign 1: Your bedroom isn’t a studio

The idea of this campaign is to show people that it is better to go to a studio to record and create rather than to use their own bedrooms as a studio. It will not directly say that making music in your room is bad, but it will compare and contrast with the benefits and resources at the studio, enticing musicians to want to visit the studio. Utilizing social media, the ads will feature the benefits of the studio, and specifically showing off the equipment and how to use them upon arrival at the studio. YouTube will be used to feature studio breakdowns and behind-the-scenes to demonstrate Sonic Haven’s potential.

Campaign 2: TikTok Rock

This campaign focuses on finding popular at-home TikTok musicians and offering them a chance to work at the studio for a free period of time. The TikTok partnership would have a minimum of three videos where TikTok musicians would film their experiences of working at the studio.